VERY region specific 18:52 Feb 16, 2009
This is, indeed, a dialect expression, but what exactly is meant with it is VERY dependent on the region the company is located/the personnel is from. As indicated in the proposed answers it can already mean 3 different things based on region so far, and there will probably be more added. I'd say "keep going", "give it all you have" and "kicking ass" are totally different things!
I would definitely, especially since this will be a main tagline, get in touch with the client and get a clear description of what it means "for them", and translate it based on their explanation instead of guessing. |