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Dutch to English translations [PRO]
Other / type of research | | Dutch term or phrase: betekenisstructuuronderzoek | Betekenisstructuuronderzoek???
In het bovengenoemde rapport van VROM [over de effecten van zijn milieucommunicatiecampagnes] wordt onder kwalitatief onderzoek genoemd: het pretesten van schriftelijk voorlichtingsmateriaal, televisie- en radiospotjes, videofilms, motto’s en logo’s, verkennenend onderzoek onder sleutelpersonen van doelgroepen, lezersonderzoek bij periodieken die door VROM worden uitgegeven, imago-onderzoek, inhouds- en tekstanalyses, **betekenisstructuuronderzoek**. De onderzoekers willen diepere gevoelens en gedachtengangen peilen: Welke gevoelens roept dit logo bij u op? Wat was uw eerste reactie toen u deze voorlichtingsfim zag en waarom dacht u dat? Je gaat dan echt doorpraten met de betrokkenen of organiseert groepsdiscussies. |
|   MoiraBKudoZ activityQuestions: 638 (none open) ( 17 closed without grading) Answers: 468
| Local time: 09:15
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| | meaning structure research | Explanation:
The website is about research into meaning structure in the communications sense. This would appear to be a specific type of research in the communications domain which explores how the audience makes sense of what they are reading/seeing etc.
This study explores how public radio feature producers experience the production process, and in so doing, exposes certain meaning structures that are in effect in “encoding”—as the production process has been called in Cultural Studies and other mass communication literature. Specifically, the research asks how the concept of “audience” serves as a meaning structure in encoding and answers that question by analyzing respondents’ ways of “knowing” the audience and by demonstrating what consequences those have for encoding the journalistic text. The research also analyzes the journalistic and technical values and situational conditions that constitute a powerful system of relevance with direct consequences for assignment, sourcing, and telling of public radio features. |
| Selected response from:
Kate Hudson
Netherlands
Local time: 09:15
| Grading comment Searched for this term to no avail. Should have persisted! Thanks.
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