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10:58 Mar 28, 2003 |
English language (monolingual) [PRO] Advertising / Public Relations / advertising | |||||||
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| Selected response from: jerrie United Kingdom Local time: 17:23 | ||||||
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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3 | base-line/set/pre-determined level |
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base-line/set/pre-determined level Explanation: Each country submits the amount they intend to spend/invest on 'media' for the current year by 31 January to their local agency, so that they can receive a guaranteed 80% (subsidy) on their net expenditure. The 'floor guarantee' has been set/calculated at 80% Maybe..... |
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Grading comment
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