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dual benefit copy

English translation: A possibility ...

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02:32 Feb 22, 2005
English to English translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: dual benefit copy
What is a dual benefit copy?

"Promotional support: To gain trial among users by driving the dual benefit copy behind competitive media weights and in-store bundle packs"

Thanks.
Ramona Ali
Local time: 03:25
English translation:A possibility ...
Explanation:
“Copy”, in advertising and editing, simply means the text (as in “an advertising copywriter” or a “copyeditor” in a publishing company). This might simply be a reference to the text of an advertisement. If that’s correct, then “dual benefit copy” could mean text that emphasizes the fact that the product has two benefits (its keeps your hair healthy and makes it shiny; it stops dandruff and stops the hair from splitting; and so on).

But I don’t know how you “drive” dual purpose copy “behind competitive media weights”. Sounds like advertising-agency business-talk to me (i.e., nonsense).
Selected response from:

Jackie Bowman
Local time: 15:25
Grading comment
Thanks, Jack!
4 KudoZ points were awarded for this answer

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Summary of answers provided
2 +1A possibility ...
Jackie Bowman


Discussion entries: 2





  

Answers


1 hr   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +1
A possibility ...


Explanation:
“Copy”, in advertising and editing, simply means the text (as in “an advertising copywriter” or a “copyeditor” in a publishing company). This might simply be a reference to the text of an advertisement. If that’s correct, then “dual benefit copy” could mean text that emphasizes the fact that the product has two benefits (its keeps your hair healthy and makes it shiny; it stops dandruff and stops the hair from splitting; and so on).

But I don’t know how you “drive” dual purpose copy “behind competitive media weights”. Sounds like advertising-agency business-talk to me (i.e., nonsense).


Jackie Bowman
Local time: 15:25
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Thanks, Jack!

Peer comments on this answer (and responses from the answerer)
agree  juvera: If you drive your dual benefit copy behind competitive media weights, (like me), you'll win the points. (I think, they mean support from competitive media advertising ).
8 hrs
  -> thanks!
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