https://www.proz.com/kudoz/english/advertising-public-relations/949204-dual-benefit-copy.html
This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English
  3. Advertising / Public Relations

dual benefit copy

English translation: A possibility ...

02:32 Feb 22, 2005
English language (monolingual) [PRO]
Marketing - Advertising / Public Relations
English term or phrase: dual benefit copy
What is a dual benefit copy?

"Promotional support: To gain trial among users by driving the dual benefit copy behind competitive media weights and in-store bundle packs"

Thanks.
Ramona Ali
Local time: 20:46
Selected answer:A possibility ...
Explanation:
“Copy”, in advertising and editing, simply means the text (as in “an advertising copywriter” or a “copyeditor” in a publishing company). This might simply be a reference to the text of an advertisement. If that’s correct, then “dual benefit copy” could mean text that emphasizes the fact that the product has two benefits (its keeps your hair healthy and makes it shiny; it stops dandruff and stops the hair from splitting; and so on).

But I don’t know how you “drive” dual purpose copy “behind competitive media weights”. Sounds like advertising-agency business-talk to me (i.e., nonsense).
Selected response from:

Jackie Bowman
Local time: 08:46
Grading comment
Thanks, Jack!
4 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
2 +1A possibility ...
Jackie Bowman


Discussion entries: 2





  

Answers


1 hr   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +1
A possibility ...


Explanation:
“Copy”, in advertising and editing, simply means the text (as in “an advertising copywriter” or a “copyeditor” in a publishing company). This might simply be a reference to the text of an advertisement. If that’s correct, then “dual benefit copy” could mean text that emphasizes the fact that the product has two benefits (its keeps your hair healthy and makes it shiny; it stops dandruff and stops the hair from splitting; and so on).

But I don’t know how you “drive” dual purpose copy “behind competitive media weights”. Sounds like advertising-agency business-talk to me (i.e., nonsense).


Jackie Bowman
Local time: 08:46
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Thanks, Jack!

Peer comments on this answer (and responses from the answerer)
agree  juvera: If you drive your dual benefit copy behind competitive media weights, (like me), you'll win the points. (I think, they mean support from competitive media advertising ).
8 hrs
  -> thanks!
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations