02:06 Sep 28, 2001 |
English language (monolingual) [PRO] Bus/Financial | |||||
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| Selected response from: Julia Gal Local time: 12:45 | ||||
Grading comment
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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4 | ... |
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4 | consumer perception |
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4 | (consumer takeout) |
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... Explanation: Consumer insight is the in-depth study of customers' behaviour, purchasing habits etc. Takeot is a variable used to calculate levels of organisational performance... "Our 360° view of the consumer allows us to see deeper into the values, beliefs and motivations of your consumers. We can detect key consumer trends and behavior shifts, so you can make the adjustments necessary to keep your brand strong and growing. Our methodology is also unique in its ability to segment your target audiences. We can tell you what magazines and newspapers your brand's users read, what TV programs they watch, and how they surf the Internet. Now you can know how much of your advertising truly reaches your consumers, how much competitive advertising they are receiving, and how to best reach them to deliver the next message." "Takeot Amount of cash taken out by entrepreneurs in year three and is measured on 0-7 scale, with 0 indicating less than $10,000 and 7 indicating greater than $75,000" Reference: http://www.knowledgenetworks.com/brands/insight.html Reference: http://www.babson.edu/entrep/fer/papers96/cooper/cooper4.htm |
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consumer perception Explanation: what the consumer retains as the content of an advertisement or advertising campaign Google gives a handful of hits (at least one is coincidental, relating to meals). The one below is quite explicit in its use. Reference: http://www.chinwag.com/uk-netmarketing/roundup-02-02-2001.sh... |
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(consumer takeout) Explanation: I should add that I meant to refer to this part of the question. |
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