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we might as well forget it

English translation: we will already have gone out of business

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11:29 Feb 19, 2008
English to English translations [Non-PRO]
Bus/Financial - Business/Commerce (general)
English term or phrase: we might as well forget it
Hello. Here is a dialogue btw managers of a wooden gift manufacturing company discussing whether to raise prices in the the middle of the sales season or not. Even though I know the meaning of the expression "We might as well forget it", in this context I don't catch it. What does it refer to? Thx for your help!
Bob: We're losing money on every order! We're in business to make money, we'd be crazy no to raise prices!
Bill: Edith, you look unhappy, what do you think?
Edith: I'm just worried about trying to raise prices right in the middle of the season
Cal: Wel, if we wait, we might as well forget it
(does it mean that if we wait any longer, raising prices won't be worth it?)
Thx!
xxxMaverick82
Local time: 01:00
English translation:we will already have gone out of business
Explanation:
Yes, I would say your interpretation is correct: unless they raise prices right away, their business will collapse — they can't afford to wait till the end of the season..
Selected response from:

Tony M
France
Local time: 01:00
Grading comment
Thx!
4 KudoZ points were awarded for this answer

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Summary of answers provided
4 +5we will already have gone out of business
Tony M


  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
we will already have gone out of business


Explanation:
Yes, I would say your interpretation is correct: unless they raise prices right away, their business will collapse — they can't afford to wait till the end of the season..

Tony M
France
Local time: 01:00
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 82
Grading comment
Thx!

Peer comments on this answer (and responses from the answerer)
agree  Jack Doughty
21 mins
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agree  Veronica Prpic Uhing
55 mins
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agree  NancyLynn
2 hrs
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agree  orientalhorizon
13 hrs
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agree  V_N
4 days
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Changes made by editors
Mar 31, 2008 - Changes made by gianfranco:
Term askedwe might as well forget it (in this context) » we might as well forget it


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