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branding

English translation: Strongly identifying the source of the assistance

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17:39 Nov 11, 2007
English to English translations [PRO]
Government / Politics
English term or phrase: branding
Those engaged in shaping the humanitarian reform process must:

• address the concern voiced by some non-UN humanitarian actors that the cluster approach and integrated missions may politicise humanitarian assistance
• take care before embarking on high-profile activities which could jeopardise the security of all humanitarian actors – such as branding of humanitarian operations in combat zones and collaboration on advocacy campaigns in insecure areas.
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What does "branding" mean here? In simple English please.

Thank you!
Waleed Mohamed
United Arab Emirates
Local time: 00:35
English translation:Strongly identifying the source of the assistance
Explanation:
I suspect the term means making it very obvious (by means of logos on vehicles, for example) that specific aid operations are financed/organized by organizations associated with a particular religious faith, political tendency, ideological outlook, country and so forth.
Selected response from:

Jackie Bowman
Local time: 16:35
Grading comment
thank you all
4 KudoZ points were awarded for this answer

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Summary of answers provided
3 +8Strongly identifying the source of the assistance
Jackie Bowman


  

Answers


9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +8
Strongly identifying the source of the assistance


Explanation:
I suspect the term means making it very obvious (by means of logos on vehicles, for example) that specific aid operations are financed/organized by organizations associated with a particular religious faith, political tendency, ideological outlook, country and so forth.

Jackie Bowman
Local time: 16:35
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Grading comment
thank you all

Peer comments on this answer (and responses from the answerer)
agree  Jack Doughty
3 mins

agree  Tony M
29 mins

agree  Mark Nathan
1 hr

agree  Suzette Martin-Johnson
1 hr

agree  V_N
1 hr

agree  Assem Mazloum:
3 hrs

agree  Amira El-Wattar
4 hrs

agree  orientalhorizon
6 hrs
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