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branding

English translation: Strongly identifying the source of the assistance

17:39 Nov 11, 2007
English language (monolingual) [PRO]
Government / Politics
English term or phrase: branding
Those engaged in shaping the humanitarian reform process must:

• address the concern voiced by some non-UN humanitarian actors that the cluster approach and integrated missions may politicise humanitarian assistance
• take care before embarking on high-profile activities which could jeopardise the security of all humanitarian actors – such as branding of humanitarian operations in combat zones and collaboration on advocacy campaigns in insecure areas.
==================================
What does "branding" mean here? In simple English please.

Thank you!
Waleed Mohamed
United Arab Emirates
Local time: 08:01
Selected answer:Strongly identifying the source of the assistance
Explanation:
I suspect the term means making it very obvious (by means of logos on vehicles, for example) that specific aid operations are financed/organized by organizations associated with a particular religious faith, political tendency, ideological outlook, country and so forth.
Selected response from:

Jackie Bowman
Local time: 00:01
Grading comment
thank you all
4 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
3 +8Strongly identifying the source of the assistance
Jackie Bowman


  

Answers


9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +8
Strongly identifying the source of the assistance


Explanation:
I suspect the term means making it very obvious (by means of logos on vehicles, for example) that specific aid operations are financed/organized by organizations associated with a particular religious faith, political tendency, ideological outlook, country and so forth.

Jackie Bowman
Local time: 00:01
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Grading comment
thank you all

Peer comments on this answer (and responses from the answerer)
agree  Jack Doughty
3 mins
agree  Tony M
29 mins
agree  Mark Nathan
1 hr
agree  islander1974
1 hr
agree  V_Nedkov
1 hr
agree  Assem Mazloum:
3 hrs
agree  Amira El-Wattar
4 hrs
agree  orientalhorizon
6 hrs
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