English translation: had never earned BACK the cost....
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English to English translations [PRO] Bus/Financial - Human Resources / High potentials, rising stars
English term or phrase:earned cost of capital
Drawn from the same article on HBR as the 2 previous questions. I know what "cost of capital" means, my problem is with the word "earn" in this context. TIA
A financial performance history for the candidate's division was not included and not publicly available, so a member of the search committee began to dig. He discovered that return on assets under the candidate's supervision was miniscule over the previous five years, even though his division was four times larger than the entire company considering him for CEO. Furthermore, this man had never *** earned cost of capital *** in his life. Even so, the recruiter wanted to put him in charge of a business that had certainly done so - and that hoped to rise to the next level.