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|English to English translations [PRO]|
Science - Linguistics
|English term or phrase: African languages(need advice)|
Please forgive my ignorance, but I have a potential job from a client who wishes to target the African market, among others. However, he is not sure which language(s) he should target.
My first guess is Afrikaans for South Africa. But I would apprciate it if you could give me some insight as to the right market/language to target to get the most response. EX. to sell videophones.
Thanks in advance for your input.
|English, French, Arabic, Portuguese, Afrikaans|
It is not completely clear if the client intends to target the African market using local languages or rather using the most common international languages of business.
In the first case the choice would involve very high costs and huge logistic problems, given the large number of languages used.
It would be also very problematic to set the terminology and even the translators for many of such languages.
It is more sensible to produce what appears to be fairly standard marketing literature in the major languages used for business, namely English and French, plus Arabic for North African countries and perhaps even Portuguese and Afrikaans.
It should be sufficient to cover most of the African market.
Selected response from:
Local time: 04:31
4 KudoZ points were awarded for this answer
2 mins confidence: peer agreement (net): +3