brand plank

English translation: principles/objectives of/associated with the brand

12:25 Oct 31, 2007
English language (monolingual) [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: brand plank
Our Brand Planks
Quality • Innovation • Service • Trust
(what is brand plank in this context?)
kgas
Poland
Local time: 12:44
Selected answer:principles/objectives of/associated with the brand
Explanation:
plank /plæŋk/ Pronunciation Key - Show Spelled Pronunciation[plangk] Pronunciation Key - Show IPA Pronunciation
–noun
...
4. any one of the stated principles or objectives comprising the political platform of a party campaigning for election: They fought for a plank supporting a nuclear freeze.
Selected response from:

Alexander Demyanov
Local time: 06:44
Grading comment
Thank you!
4 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
4principles/objectives of/associated with the brand
Alexander Demyanov
4image of the brand
ErichEko ⟹⭐


  

Answers


29 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
principles/objectives of/associated with the brand


Explanation:
plank /plæŋk/ Pronunciation Key - Show Spelled Pronunciation[plangk] Pronunciation Key - Show IPA Pronunciation
–noun
...
4. any one of the stated principles or objectives comprising the political platform of a party campaigning for election: They fought for a plank supporting a nuclear freeze.

Alexander Demyanov
Local time: 06:44
Native speaker of: Native in RussianRussian
PRO pts in category: 16
Grading comment
Thank you!
Login to enter a peer comment (or grade)

16 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
image of the brand


Explanation:
Qualities associated with the brand, what people think of and why they buy products of the brand.


Ref:
Dyson is another example of a breakthrough product and I believe in that case, reputation of the product for its excellent workmanship is a brand plank.


    Reference: http://www.marketingprofs.com/ea/qst_question.asp?qstID=1230...
ErichEko ⟹⭐
Indonesia
Local time: 17:44
Works in field
Native speaker of: Native in IndonesianIndonesian
PRO pts in category: 3
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search