12:25 Oct 31, 2007 |
English language (monolingual) [PRO] Bus/Financial - Marketing / Market Research | |||||||
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| Selected response from: Alexander Demyanov Local time: 06:44 | ||||||
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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4 | principles/objectives of/associated with the brand |
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4 | image of the brand |
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principles/objectives of/associated with the brand Explanation: plank /plæŋk/ Pronunciation Key - Show Spelled Pronunciation[plangk] Pronunciation Key - Show IPA Pronunciation –noun ... 4. any one of the stated principles or objectives comprising the political platform of a party campaigning for election: They fought for a plank supporting a nuclear freeze. |
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image of the brand Explanation: Qualities associated with the brand, what people think of and why they buy products of the brand. Ref: Dyson is another example of a breakthrough product and I believe in that case, reputation of the product for its excellent workmanship is a brand plank. Reference: http://www.marketingprofs.com/ea/qst_question.asp?qstID=1230... |
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