21:43 Jan 14, 2003 |
English language (monolingual) [PRO] Marketing - Marketing / Market Research | |||||||
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| Selected response from: Peter Coles Local time: 07:16 | ||||||
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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5 +6 | This sounds like a poor translation, not original English. |
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4 +3 | Two possibilities depending on what contact means |
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4 +1 | seen, referred, prospective |
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3 | any more context? |
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Discussion entries: 4 | |
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seen, referred, prospective Explanation: 1) have the contacted / seen the client 2) have they referred the client to a specific salesman whatever for further information 3)prospective..they have been contacted, they have the further information, all they need to do now is sign on the dotted line hth -------------------------------------------------- Note added at 2003-01-15 09:26:27 (GMT) -------------------------------------------------- Following your additional notes, another possibility. As stated by Fuad, we cannot know for sure. These are just some ideas. Seed - totally new, chosen for its potential to \'grow\', ie not totally random, but untested. Referral - has been \'referred\' from another source/survey. Recommended as reliable Purposive Sampling by Alison Galloway A purposive sample is one which is selected by the researcher subjectively. The researcher attempts to obtain sample that appears to him/her to be representative of the population and will usually try to ensure that a range from one extreme to the other is included. Often used in political polling - districts chosen because their pattern has in the past provided good idea of outcomes for whole electorate. |
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Two possibilities depending on what contact means Explanation: It's difficult to be sure what is meant here as the usage of these terms is slightly odd ... but here's my best guess based more on my sales management than my marketing experience. seed = a respondant for whom this is a new product / service and whose interest would need to be grown. referral = a respondant who has been referred by another customer or professional advisor and who is therefore considered to be 'warm'. prospective = a respondant with whom previous contact has suggested a good chance that they will buy, i.e. they are a serious prospect, they are 'hot'. -------------------------------------------------- Note added at 2003-01-14 22:10:15 (GMT) -------------------------------------------------- Purposive - having purpose and resolution, purposeful - would still fit with my suggestion above. (But it is a rather odd word to use.) |
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