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gatishmëria (e klientit) për të blerë (mallin e reklamuar)
Explanation: Ideally I'd like a bit more context, but it sounds like it's talking about the measure of effectiveness of a given advertising campaign. Given this assumption, I think the above rendering makes sense. Alternatively you could say "dëshira".
Sweetie United Kingdom Local time: 07:56 Specializes in field Native speaker of: English