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microtargeting

Arabic translation: الاستهداف الدقيق

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	microtargeting
Arabic translation:	الاستهداف الدقيق
Entered by:	Mahmoud Basal

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20:38 Nov 23, 2009

English to Arabic translations [PRO]
Government / Politics / Election campaign

English term or phrase: microtargeting

Microtargeting is the use by political parties and election campaigns of direct marketing datamining techniques that involve predictive market segmentation (aka cluster analysis). It is used by United States Republican and Democratic political parties and candidates to track individual voters and identify potential supporters.

They then use various means of communication--direct mail, phone calls, home visits, television, radio, web advertising, email, text messaging, etc--to communicate with voters, crafting messages to build support for fundraising, campaign events, volunteering, and eventually to turn them out to the polls on election day. Microtargeting's tactics rely on transmitting a tailored message to a subgroup of the electorate on the basis of unique information about that subgroup.

Jafar Filfil KudoZ activity Questions: 41 (8 open) (2 without valid answers) (7 closed without grading) Answers: 411 Bulgaria
Local time: 10:53

الاستهداف الدقيق

Explanation:
http://www.aleqt.com/2006/10/30/article_62945.html

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Note added at 29 mins (2009-11-23 21:08:02 GMT)
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إن الأسلوب المعروف "بالاستهداف الدقيق" على اليمين و "وضع النماذج" على اليسار، مؤشر للمدى الذي أصبح معه القيام بالحملة السياسية الحديثة عملاً تسويقياً، باستخدام أساليب كانت تستخدم تقليدياً في الإعلانات الإذاعية، تطبق على الاتصالات السياسية. وفي الوقت الحالي يراقب المحللون السياسيون نتائج الإقبال على الانتخابات والمجموعات ورسائل الاستهداف الدقيق

from the source mentioned