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Explanation: There is no English phrase called "Dear personalized". I am not sure where you found this. But please let me know if you found it in a dictionary.
In a modern business letter which is addressed to an unknown persion, people begin the letter according to what you know about the person, or their gender.
For a client, you might write, "Dear Client," for an unpublished author who wants you to publish his work, you might write, "Dear Prospective Author".
For males, "Dear Sir," or "Dear Sirs". For females (although it I have never read or seen it), "Dear Madam" or "Dear Madams". If the gender is unknown, "Dear Sirs", "Dear Madams"*(note: this would only be used if you were addressing some all-female organization), or, especially in marketing letters and letters to membership groups: "Dear Friend" or "Dear Friends"
for a female child: Dear Miss,
for a female child (in a formal invitation): Dear Miss, or Dear Little Miss
for females: Dear Ms. Sanders,
for married females, if they have permiited you to address them with their husband's name - otherwise, it's incredibly rude: Dear Mrs. Sanders,
for people who have written you anonymously: Dear "Anonymous",
for people who have written you under a pseudonym. use the pseudonym that they provided: Dear "JakePat",
For old-fashioned greetings of the early 19th and 20th centuries, you might need to translate: "My Dear" instead of "Dear".
ex:
Dear Friend of the Sierra Club,
Dear Tenant,
Dear Members of the French Department,
Dear Fellow Students,
Dear friends and family members,
Dear Little Miss Harper,
Dear Little Master Harper,
Dear Ms. Harper,
Dear Sir(s),
Dear Madam(s),
Dear Sir(s) or Madam(s),
Dear Sir,
Dear Sirs,
Dear Madam,
Dear "Anonymous",
I hope this clears the issue up.
Aziza_M United Arab Emirates Local time: 02:13 Native speaker of: English