For term searches and specialty glossaries, please try the new GBK glossariesEnglish to Arabic translations [PRO]
Bus/Financial - Marketing / Market Research | | English term or phrase: market segmentation | Definition from NSW Small Business :
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.
Example sentence(s): - There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. About.com: Marketing
- The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). Qualtrics.com
- The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. Center for Business Planning
|
| Glossary-building KudoZ
This question was created by:
This question is closed
| تجزئة السوق | Definition:
يقصد بتجزئة السوق تقسيمه الي مجموعة من الاسواق الفرعية لكل منها مجموعة من الخصائص المميزة أي تقسيم السوق الكلي الي قطاعات ومجموعات متجانسة من المستهلكين تعرف باسم القطاعات السوقية والعمل علي اشباع احتياجات كل قطاع سوقي أو سوق فرعي حسب خصائصة المميزة وذلك بتقديم أفضل مزيج تسويقي له. |
| Selected response from:
Rehab Mohamed
Egypt
| Grading comment | 4 KudoZ points were awarded for this answer |
| | |
| Discussion entries: 0 |
|---|
Automatic update in 00:
|
2 hrs confidence:  peer agreement (net): +2
| | | | X Sign in to your ProZ.com account... | | | | |
| KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases. See also: Search millions of term translations  |
The translation workplace 
