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Marketing - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research | | English term or phrase: banner ad | Definition from Avallo Inc. :
A (most often graphic) advertisement placed on a web page, which acts as a hyperlink to an advertiser's web site.
Example sentence(s): - Banner ads were initially judged primarily on the basis of click-through rate (CTR). In the early days of the Web, click-through rates were generally much higher than they are now, perhaps due to the novelty factor. Crucial Marketing
- Now you can promote your website with high-quality banner ads that rival those used by major corporations - without the expense or hassle. addesigner.com
- Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense. HowStuffWorks, Inc.
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| 横幅广告 | Definition:
横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是 互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素， 一般是使用GIF格式的图像文件，可以使用静态图形，也可用多帧图像 拼接为动画图像。除普通GIF格式外，新兴的Rich Media Banner（丰富 媒体Banner）能赋予横幅更强的表现力和交互内容，但一般需要用户 使用的浏览器插件支持（Plug-in）。 Banner 一般翻译为网幅广告、旗帜广告、横幅广告等。 相关条目 户外广告 电视广告 报纸广告 灯箱广告 |
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yvonnewang
| Grading comment | 4 KudoZ points were awarded for this answer |
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| Summary of translations provided | | 5 +2 | 横幅广告 | |
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