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Reach point

Chinese translation: 达度/达率(杂志广告)


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Reach point
Chinese translation:达度/达率(杂志广告)
Entered by: Adsion Liu
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- Include in personal glossary

09:49 Jun 3, 2010
English to Chinese translations [PRO]
Bus/Financial - Advertising / Public Relations
English term or phrase: Reach point
Due to nature of most magazines focussing on interests, magazines carry a large media cost relative to reach point.
albertdeng
Local time: 09:23
目标
Explanation:
规范
到达点
Selected response from:

transworder
Local time: 00:23
Grading comment
Thank you.
4 KudoZ points were awarded for this answer



Summary of answers provided
4“达度”或“达率”(杂志广告)
Jean@LA
4订阅量
BAIYU
1目标transworder


  

Answers


12 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5
reach point
目标


Explanation:
规范
到达点

transworder
Local time: 00:23
PRO pts in category: 4
Grading comment
Thank you.
Login to enter a peer comment (or grade)

16 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
reach point
订阅量


Explanation:
reach point 可以指“访问量”、“订阅量”等,在这里,可译作“订阅量”。

Due to nature of most magazines focussing on interests, magazines carry a large media cost relative to reach point.

由于利益是大多数杂志关注的焦点,所以,相对于杂志的“订阅量”,杂志的媒体(广告)成本通常都很高。换而言之,大多数杂志为了利益最大化,宁可牺牲用户数量,也要刊登大量的广告。

BAIYU
China
Local time: 05:23
Specializes in field
Native speaker of: Native in ChineseChinese
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2 days8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
reach point
“达度”或“达率”(杂志广告)


Explanation:
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广告常用英语词汇(三)
[ 2009-01-15 11:26 ]

media objectives 媒介目标

是媒介和整个市场营销和广告计划的关系,包括:要通过媒介达到的目标市场;能支配的预算;必要的到达度(reach)和广告出现的频率 (frequency);按年或按月的持续情况;必要的伸缩性;媒介和创意的关系

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第九章广告媒体_百度文库

2010年5月22日 ... 缺点(1)注意度不高(2)印刷效果欠佳,表现形式单一二,杂志(一)杂志广告的 .... 七)有效到达率(Effective Reach) 二,选择媒体时应考虑的因素选择广告媒体 ...




    Reference: http://www.chinadaily.cn/language_tips/suvival/2009-01/15/co...
    Reference: http://wendang.baidu.com/view/8cbf4dce050876323112120d.html
Jean@LA
United States
Local time: 14:23
Specializes in field
Native speaker of: Chinese
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Changes made by editors
Jun 8, 2010 - Changes made by Adsion Liu:
Edited KOG entryalbertdeng's old entry - "Reach point" => "目标"


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