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marketing efforts

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12:10 Feb 15, 2008
This question was closed without grading. Reason: Other

English to Chinese translations [PRO]
Bus/Financial - Finance (general) / finance
English term or phrase: marketing efforts
Significantly expanded product design, sales and marketing efforts in alternative energy markets throughout the 在全球范围内大幅度扩大了产品设计,销售,和可替代能源市场的营销效能
这里marketing efforts翻译成营销效能可以吗?
ukheidi
Canada
Local time: 02:11
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Summary of answers provided
5 +3营销活动/工作
clearwater
3 +4营销努力
Jason Ma
4 +3营销业绩
Julia Zou
3營銷積極性
pkchan


Discussion entries: 4





  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
营销业绩


Explanation:
营销业绩

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Note added at 9 mins (2008-02-15 12:20:05 GMT)
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effort在字典里有这样的解释:
Something done or produced through exertion; an achievement:
成就,成果:通过努力而能做到的或做出的事;成果。

我想也许可以翻译为“提高销售和营销业绩”。

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Note added at 17 mins (2008-02-15 12:28:18 GMT)
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还可以在“提高了”之前加上“并且极大地”,因为“Significantly expanded” 的宾语有两个,一个是“product design”,另一个是“sales and marketing efforts ”。

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Note added at 19 mins (2008-02-15 12:30:00 GMT)
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不过, "in alternative energy markets throughout the world" 是否应该对两个宾语,而不仅仅是“sales and marketing efforts ” 都起修饰限制作用呢? 这个应该可以根据上下文推断出来。

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Note added at 24 mins (2008-02-15 12:34:47 GMT)
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不用谢! :)

Julia Zou
China
Local time: 14:11
Works in field
Native speaker of: Native in ChineseChinese
PRO pts in category: 48
Notes to answerer
Asker: 你提的建议很好。我想改为:在全球范围内大幅度扩大了产品设计,提高了可替代能源市场的销售和营销业绩

Asker: 谢谢啊


Peer comments on this answer (and responses from the answerer)
agree  J.H. Wang
3 hrs
  -> Thank you!

agree  happyzane
2 days13 mins
  -> Thank you!

agree  Joy-KC
3 days1 hr
  -> Thank you!
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3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
营销努力


Explanation:
I believe **efforts** here means **earnest attempt** to expand market or get more market shares.
It's an attempt, not a result.

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Note added at 3 hrs (2008-02-15 15:55:29 GMT)
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As analyzed in this article:

Tracking your marketing efforts.

Tracking your marketing efforts can be challenging because it is virtually impossible to know exactly which marketing effort resulted in your prospect taking action. More likely, it will be a combination of efforts that will do the trick--******from your sales staff calling, networking and in-person sales presentations--to the newsletters, postcards and trade shows you work. ******Each effort will take its own part in getting the prospect to take the next step.
Tracking your marketing efforts is still important though. It is all part of the "inspect what you expect" strategy that can only lead to more informed decisions in the long run. The most important element is to be sure everyone in your company knows ****what marketing efforts are being made.****
...

The more they know about the specifics of your marketing efforts, the better equipped they'll be to identify a particular effort.

http://www.allbusiness.com/marketing-advertising/635276-1.ht...



Jason Ma
China
Local time: 14:11
Native speaker of: Native in ChineseChinese
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  ysun: Also, agree with Zhiqin_Chen: "product design, sales and marketing efforts in alternative energy markets" 是一个整体。
8 hrs
  -> Thanks for your suggestion.

agree  lbone
14 hrs
  -> Thanks.

agree  Amy Shen: yes, efforts include design, sales and marketing, it should be 努力
2 days13 hrs

agree  Helen Li
4 days
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4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
營銷積極性


Explanation:
給你一個有中國特色的翻譯。

pkchan
United States
Local time: 02:11
Works in field
Native speaker of: Native in ChineseChinese
PRO pts in category: 70
Login to enter a peer comment (or grade)

17 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +3
营销活动/工作


Explanation:
字面意思是:营销努力,但很少这样说。换成:营销活动/工作比较好。甚至可以说是:营销项目/计划。
efforts与”业绩“无关。

clearwater
China
Local time: 14:11
Native speaker of: Native in ChineseChinese
PRO pts in category: 178

Peer comments on this answer (and responses from the answerer)
agree  J.H. Wang: 一般情况下我也这么翻译
2 hrs
  -> 谢谢!

agree  rushidao
2 days2 hrs

agree  sc128
2 days22 hrs
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