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niche in the marketplace

Chinese translation: 巿場上的小眾

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	niche in the marketplace
Chinese translation:	巿場上的小眾
Entered by:	Elliot Luo

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05:45 Feb 18, 2010

English to Chinese translations [PRO]
Bus/Financial - Investment / Securities / Fund Management

English term or phrase: niche in the marketplace

There is a niche in the marketplace, and that niche is a hunger for investors to find well branded products at almost a wholesale level. There's no such thing, and the only way to do that is to get rid of the developer. He��s actually the middle man, so to do that we actually have put together a one stop shop.

Any idea on how to better treat this word "niche". Feels stranged if translated into "��"

Thanks heaps

Elliot Luo KudoZ activity Questions: 18 (none open) Answers: 0 Australia
Local time: 09:14

巿場上的小眾

Explanation:
利基只是niche的音譯。

Niche是指標對企業的優勢細分出來的市場，Niche同時含有兩方面意思：(i)只佔整體巿場中的小部分，(ii)巿場上針對普羅大眾的現有服務並未令他們滿意。由於原文內容已經對(ii)的意思有所交代，所以可以考慮只處理(i)，把“niche”翻譯成“小眾”。

另外，常見的“niche market”，一般可翻譯為“小眾巿場”。把“niche in the marketplace”翻譯為“巿場上的小眾”亦容易讓人聯想到“小眾巿場”，補足(ii)的意思。

全句可以此開始：巿場上有一小眾，XXXX。

Selected response from:

LJX
Hong Kong

Grading comment

Thanks
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +2

巿場上的小眾

LJX

市场缝隙

pkchan

Discussion entries: 2

Answers

47 mins confidence:

peer agreement (net): +2

巿場上的小眾

LJX
Hong Kong
Works in field
Native speaker of:

Chinese
PRO pts in category: 8

Grading comment

Thanks

11 hrs confidence:

市场缝隙

Explanation:
通俗點來說就是﹕在市場分一杯羹

机器恐龙Pleo在日本出师不利所折射出的市场问题(页1) - 机器人创意与展 ... - [ 轉為繁體網頁 - Translate this page ]
2 posts - 1 author - Last post: Aug 1, 2009
... 高的原因了：经过几番经手，商家都想从中分一杯羹，导致价格不断上涨。 ... 由于二手销售商片面追求市场缝隙（niche），他们因此付出沉重代价， ...
bbs.robotsky.com/archiver/tid-4063.html - Cached -退一步: 十一月2009 - [ Translate this page ]
2009年11月10日 ... 在保障一千幾百個小商戶的利益，以及立例強行干預自由市場運作之間的決定， .... 一個半積極管理型ETF的niche market(縫隙市場)，以捕捉近年的ETF熱潮。 ..... 近年舊區重建概念漸漸興起，自然會有人想渾水摸魚分一杯羹：買入某幢舊樓 ...
investing-of-life.blogspot.com/2009_11_01_archive.html - Cached -

pkchan
United States
Local time: 19:14
Works in field
Native speaker of:

Chinese
PRO pts in category: 6

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Chinese translation: 巿場上的小眾

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