hashed email exchanges
Chinese translation: 加密邮件内容
| 01:51 Jul 24, 2014 |
| English to Chinese translations [PRO] Tech/Engineering - IT (Information Technology) / security | |||||||
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|  Selected response from: meemsi United States Local time: 19:21 | ||||||
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| Summary of answers provided | ||||
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| 5 | 加密邮件内容 |
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| 4 | 邮件地址哈希值 |
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Answers
1 hr confidence: 
邮件地址哈希值 Explanation: 使用 MD5 之类哈希计算程序，根据电子邮件地址，生成一个不可逆的数据值。 由于每个人的邮件是唯一的，这个哈希值也唯一。本来是一项安全机制，后来被挖掘出了营销价值。 下面有点罗嗦，不过确实把概念表述得很完整。exchange 理解为邮件交流。 By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Increasingly, every meeting that I attend ends up dominated by one topic: the "hash of the email address." But for now, it's a one-sided discussion. But, compared to the cookie, almost no one knows about the power of the MD5 hash of the email address. I'll offer the first prediction for 2014: everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important - and today you're going to get a leg up on your competition. So, what's an MD5 hash? An MD5 hash is a "cryptographic function." It takes an arbitrary piece of data, like an email address, and converts it to a 32-character hexadecimal string. Every time you run the same piece of data through the hashing algorithm you get the same result. What that means is that your email address - a unique value - is converted to a unique hash string through this process. Originally used as a security feature, it's now surprisingly ended up as a marketing tool - and a really cool one that works across every marketing channel in use today. "Hashing" an email address is a very simple process. Here are the ingredients: 1. An email address like [email protected] 2. An MD5 hash algorithm application - there are dozens of free apps for this, just search for "MD5 hash programs" 3. Run the email address through the MD5 algorithm 4. Out pops a one-way, unique value (in this case: [email protected] converts to 43307bb5a669b247270a4d81cce6f3ff) What can you do with an email hash? There are tons of applications. Dedicated email campaigns. Standalone third-party advertisements within publisher newsletters are still a popular way to reach your audience, but most advertisers do not want to mail to your whole list. Advertisers can send over a "hold-out" list consisting of MD5 hashes, match them to the publisher's file, and suppress the matching results. Using this approach, the parties share no actual email addresses, and since the hashes can't be converted back to actual email addresses, the hashes are useless for any purpose other than matching. Want to make sure your loyal customer gets the best deal? Target her using hashes. Want to market to prospects? Suppress your customers using hashes. Custom audience campaigns. Facebook and now Twitter have implemented or announced the availability of "custom audience" targeting programs. Custom audience campaigns are dependent upon email hashes or hashed phone numbers for their targeting. When you log in to Facebook or Twitter, you are doing so with either an email address or a phone number. Marketers can load up segments consisting of hashed values (customer lists, for example) and when they match users, can bid for them and present an ad in the news feed or within Twitter clients like TweetDeck. Email ad exchanges. By leveraging the power of the email hash, advertisers can now reach their customers with a loyalty message and their prospects with a prospecting message. Thousands of newsletters from hundreds of top publishers now feature "email addressable audiences" via hash-based targeting. Targeting only the hashes you want reduces waste and increases response rates. And this is only the tip of the iceberg. We are just beginning to understand the power and potential of the email hash. In my next column I will cover techniques for multi-channel customer targeting using email hashes. |
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5 hrs confidence:
加密邮件内容 Explanation: 学过一点编程的人都知道hash table是基本的函数计算，可以用来加密或解密。hash硬翻译成哈希也没错，不过这句话明显是给一般用户看的，不应该翻译成“哈希了的邮件交流”。而且"exchanges"在这里是点对点交流，等同于conversation，所以不是邮件地址，而是邮件内容。 -------------------------------------------------- Note added at 21 hrs (2014-07-24 22:59:27 GMT) -------------------------------------------------- 可以翻译成“加密邮件”，因为不同公司收集的信息不同，有的程序只记录邮件地址，而一些用户授权了的应用可以读取他们的邮件内容。如果没有说明记录的是哪一类信息，说“加密邮件”或“加密邮件信息”都可以。 -------------------------------------------------- Note added at 22 hrs (2014-07-25 00:04:19 GMT) -------------------------------------------------- hash是一种加密手段，一句两句也不可能给一般用户解释清楚。而且这两句话的重点是提醒用户第三方应用程序会读取他们的信息，所以我认为这样翻是正确的。 若研究email hashes的真正意思，并且重点是hashes，你就要了解他们具体的加密手段及读取方式。这些信息不仅外部人员很难找到，用户也不关心。 |
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