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English to Chinese translations [PRO]
Marketing - Retail | | English term or phrase: slow stores | http://www.proz.com/kudoz/2797336?sp=h:
Slowretail as a concept based on the need to regenerate value and positive experiences in today’s retail business. The goal is to generate creativity in design and marketing to appeal to a target audience who is tired of the existing retail models. Slow stores are meant to be profitable, but slower growing at the upstart.
The slowretail concept "addresses customers, traders, producers, manufacturers, real estate people, city-governments, individuals - who believe in different retail-worlds co-existing with uninspired mainstream reality. Who know about the chances for profit generated by creativity, not just with 'fast moving consumer goods' and discount concepts." They are designed to offer the old fashioned neighborhood store feel, possibly including more personal interaction between store personnel and the customer.
"In a world of sameness, consumers are craving retailers that offer one-of-a-kind experiences and products." |
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