swoosh

Chinese translation: 耐克钩

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	swoosh
Chinese translation:	耐克钩
Entered by:	Fang Sheng

16:28 Apr 8, 2007

English to Chinese translations [PRO]
Marketing - Sports / Fitness / Recreation / Trademark

English term or phrase: swoosh

This is the famous "checkmark" of Nike. Since Nike is so famously popular in China, is there an established Chinese name for "Swoosh"?

Fang Sheng KudoZ activity Questions: 56 (2 open) (2 closed without grading) Answers: 207 Canada
Local time: 06:41

嗖嗖飞钩/斯沃时

Explanation:
网上已经有的翻译：
1.嗖嗖飞钩
他同样不插手公司的经营方针: 1981 年，奈特派他的高级下属罗伯•斯特拉塞尔（Rob Strasser）到欧洲开办分公司，据《嗖嗖飞钩》（Swoosh，斯特拉塞尔妻子和弟媳所著，是一部关于早期耐克的未经授权的作品）记载，奈特只对他说了句: “去卖鞋吧！ ...

http://ceo.icxo.com/htmlnews/2005/07/13/631282.htm
2.斯沃时
『人们真的不了解斯沃时（Swoosh）运动鞋背后隐藏了我们多少劳动…… 』
http://www.golfweek.com.cn/tz/viewinfo.asp?id=2660

Selected response from:

Julia Zou
China
Local time: 18:41

Grading comment

Thank Julia! So are so well-read! Since there are various renditions in the market and none is truly dominantly recognized, I'd take your suggestion to use “耐克钩”, at least this is what people can unmistakably recognize.
4 KudoZ points were awarded for this answer

Summary of answers provided

嗖嗖飞钩/斯沃时

Julia Zou

Discussion entries: 3

Answers

11 mins confidence:

嗖嗖飞钩/斯沃时

Julia Zou
China
Local time: 18:41
Works in field
Native speaker of:

Chinese
PRO pts in category: 88

Grading comment

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:

ProZ.com term search

Search millions of term translations