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05:02 Nov 7, 2008
This question was closed without grading. Reason: Other
English to Chinese translations [PRO] Social Sciences - Sports / Fitness / Recreation / club members retention
English term or phrase:hewing to a careful script
Great music is often defined by the silences between the notes. Similarly, great marketing (a category that includes making saves) can be defined by what's not said. Jimmy Page, general manager of the Maryland Athletic Club in Timonium, Md., puts two people in charge of contacting dormant members, and says {hewing to a careful script} saves the club 10 or 12 memberships every month. As a result, the club's retention rate has risen from 67 to 74 percent in the past year.
The translation workplace 
