GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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07:13 Jan 10, 2008 |
English to Croatian translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: Dubravka Hrastovec Croatia Local time: 23:26 | ||||||
Grading comment
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Summary of answers provided | ||||
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4 +1 | rezultati testiranja koncepta |
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4 | rezultati testiranja ideje |
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rezultati testiranja ideje Explanation: Concept testing is the process of using quantitative methods and qualitative methods to evaluate consumer response to a product idea prior to the introduction of a product to the market. Reference: http://www.quirks.com/articles/a2003/20030706.aspx?searchID=... |
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rezultati testiranja koncepta Explanation: Ovaj prijedlog mogu samo iskustveno potvrditi, jer radim za više agencija za istraživanje tržišta. Koristi se upravo riječ 'koncept', jer takav predmet testiranja može biti ili koncept buduće televizijske reklame (npr. storyboard) ili koncept nove ambalaže proizvoda ili koncept budućeg slogana i sl. :-) |
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