retail mix

Croatian translation: maloprodajni miks

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	retail mix
Croatian translation:	maloprodajni miks
Entered by:	sazo

08:53 Sep 16, 2007

English to Croatian translations [PRO]
Bus/Financial - Marketing / Market Research

English term or phrase: retail mix

The Retail Mix is a marketing term that refers to the variables that a retailer can combine in alternative ways to arrive at a marketing strategy for attracting its consumers. The variables usually include factors such as: merchandise variety and assortment and services offered, pricing, advertising, promotion and layout, store design, store location, and visual merchandising.

sazo KudoZ activity Questions: 1032 (9 open) (2 without valid answers) (64 closed without grading) Answers: 535 Croatia
Local time: 23:20

maloprodajni miks

Explanation:
3. Prodavač i maloprodajni miks
Prodavač velikim dijelom kreira i ostvaruje tržišni nastup svoje tvrtke. Naime, u širem smislu sama prodaja ima zadatak da prouči sadašnje i perspektivne potrebe kupaca, da pogodnim sredstvima razvije potrebe ljudi i učini nove proizvode privlačnim kupcima, te da robu proda prema njezinoj vrijednosti (Mandić, 1974, str. 66).
http://www.suvremena.hr/834.aspx

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Note added at 6 mins (2007-09-16 08:59:13 GMT)
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…
- Analizira maloprodajni miks
- Određuje prednosti savremene nad klasičnom trgovinom
- Određuje prednosti elektronske prema mehaničkoj trgovini
http://www.gom.cg.yu/files/1089125190.doc

Program studija za menadžment trgovine na Ekonomskom fakultetu u Zagrebu:

Maloprodajni mix, zadovoljstvo i lojalnost potrošača. Utjecaj cjenovne strategije i promocije na poslovne učinke.
http://efzg.globalnet.hr/UserDocsImages/pds/Menadžment trgov...

Selected response from:

Aleksandar Medić
Local time: 23:20

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maloprodajni miks

Aleksandar Medić

Answers

3 mins confidence:

peer agreement (net): +3

maloprodajni miks

Aleksandar Medić
Local time: 23:20
Works in field
Native speaker of:

Serbian
PRO pts in category: 4

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