English to Czech translations [PRO]
Art/Literary - Advertising / Public Relations | | English term or phrase: lift | | Kontext: "lifts, edits and versions" natočeného reklamního materiálu. Jde o smlouvu, kde umělec poskytuje určitá práva zadavateli v souvislosti se všemi "lifts, edits and versions". |
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| Reference: lift (marketing dictionary)
Reference information:
Material used in one presentation, such as a film, recording, advertisement, or commercial, that is legally taken (or lifted) from that presentation and used in another. A lift is used to provide continuity, particularly in serialized programming such as a soap opera, or as a practical or economic measure, when a previously shot scene (or a previously made recording) will suffice in the new presentation.
Reference: http://www.answers.com/topic/lift
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