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English to Czech translations [PRO] Marketing - Advertising / Public Relations
English term or phrase:agency of record
Kontext:
XXX has selected YYY as its global advertising agency of record in support of the companys strategic focus on driving sales of branded products.
Definice z webu:
What is an "agency of record"? This definition is a little less precise and is often associated more with bragging rights than legal rights.
An "agency of record" is usually understood to be one with an agreement making it the client's exclusive agent for a particular product or market. For clients with several agencies, it is usually the one that coordinates media buying and scheduling.
The translation workplace 
peer agreement (net): +2
