KudoZ home » English to Danish » Management

push and pull

Danish translation: push pull

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	push and pull
Danish translation:	push pull
Entered by:	Steen Johnsen

Options:
- Contribute to this entry
- Include in personal glossary

19:50 Aug 5, 2011

English to Danish translations [PRO]
Bus/Financial - Management / Lean management, production

English term or phrase: push and pull

I'm translating a document about management. I'm wondering if the words 'push' and 'pull' should be translated into Danish and if yes what are the proper Danish words?

Examples rom the text: "Growing from Push to Pull" and "Amount of Push"

Kind regards
Steen Johnsen

Steen Johnsen KudoZ activity Questions: 158 (none open) (8 without valid answers) (2 closed without grading) Answers: 2
Local time: 14:26

push pull

Explanation:
I would not translate.

First of all, you get quite a few results if you look for these terms in Danish, also from fairly reliable sources:
http://www.berg-marketing.dk/mediastrategi.htm
http://www.onlinemarketing.dk/brand-strategi.html
https://docs.google.com/viewer?a=v&q=cache:qZuGKxEHotMJ:stud...
https://docs.google.com/viewer?a=v&q=cache:qrf4HfVMzHUJ:www....

And then I also checked Engelsk-Dansk Handelsordbog - For Many Reasons* and in most cases they leave the original form as well:
pull strategy > pull-strategi
push-pull strategy > push-pull strategi

According to the same dictionary pull can also be translated as efterspørgselspres and push as påtrængende reklame/pågående reklame, though I believe that push and pull will actually sound better than their Danish equivalents. Plus, in non-fiction, especially in scientific papers and marketing, you tend to preserve English equivalents. Moreover, if you preserve the original forms it will be much easier for those interested to trace some additional literature in English sources.

*Author: Dorthe Unnerup-Madsen
Forlaget Ventus, 2004