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brand positioning

Danish translation: brandpositionering


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:brand positioning
Danish translation:brandpositionering
Entered by: Anne Kjaer Iversen
Options:
- Contribute to this entry
- Include in personal glossary

13:53 Apr 22, 2009
English to Danish translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: brand positioning
The cigarette was launched as 'The spirit of X in a low tar cigarette', a brand positioning which has never changed
Susanne Roelands
Local time: 19:27
brandpositionering
Explanation:
Fx:
http://www.kommunikationsforum.dk/condrieu-maxine/blog/kreat...
Selected response from:

Anne Kjaer Iversen
Denmark
Local time: 19:27
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3brandpositionering
Anne Kjaer Iversen
4varemærkepositionering
Suzanne Blangsted


  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
brandpositionering


Explanation:
Fx:
http://www.kommunikationsforum.dk/condrieu-maxine/blog/kreat...

Anne Kjaer Iversen
Denmark
Local time: 19:27
Native speaker of: Native in DanishDanish
PRO pts in category: 8
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Christina Kjaergaard
55 mins

agree  Mette Melchior
1 hr

agree  Pernille Chapman: Ja, hvad enten man synes om det eller ej, er "brand" vist ved at være et fast udtryk i den sammenhæng.
4 days
Login to enter a peer comment (or grade)

33 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
varemærkepositionering


Explanation:

http://www.initialhygoform.dk/siden-nyhedsindeks/2006/news_5...
http://www.capinordic.dk/upload/fondsboersmeddelelser/2002/f...


Suzanne Blangsted
Local time: 10:27
Native speaker of: Native in DanishDanish, Native in EnglishEnglish
PRO pts in category: 55

Peer comments on this answer (and responses from the answerer)
neutral  Freelance DK: Måske bare "mærkepositionering" - da ordet vare er underforstået når man taler om produkt marketing
16 hrs
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Changes made by editors
May 6, 2009 - Changes made by Anne Kjaer Iversen:
Created KOG entryKudoZ term => KOG term


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