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The spirit of X

Danish translation: den ægte x i en light cigaret


GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:The spirit of X
Danish translation:den ægte x i en light cigaret
Entered by: Susanne Roelands
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14:40 Apr 22, 2009Login or register (free) for more options.
English to Danish translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: The spirit of X
The cigarette was launched as 'The spirit of X in a low tar cigarette', a brand positioning which has never changed.
Susanne Roelands
Belgium
Local time: 00:19
den ægte x i en light cigaret
Explanation:
Den er tricky - for der er/var jo ikke rigtig cowboy-mentalitet i DK på samme måde som i USA.

Et par eksempler på hvor de reklamer så ud (1972):

http://3.bp.blogspot.com/_kG-S45Ge8Pw/R8kmPeFWbmI/AAAAAAAAAi...

http://1.bp.blogspot.com/_kG-S45Ge8Pw/R8kpM-FWbqI/AAAAAAAAAj...

Det er svært at fange det, som billederne siger, uden at lave teksten helt om.

Mit bedste bud er at bruge 'ægte' i stedet for noget med ånd, eftersom der jo ikke er så meget 'cowboyånd' at hentyde tid.
Selected response from:

Anne Kjaer Iversen
Denmark
Local time: 00:19
Grading comment
Tak for hjælpen.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1den ægte x i en light cigaret
Anne Kjaer Iversen


  

Answers


27 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
the spirit of x
den ægte x i en light cigaret


Explanation:
Den er tricky - for der er/var jo ikke rigtig cowboy-mentalitet i DK på samme måde som i USA.

Et par eksempler på hvor de reklamer så ud (1972):

http://3.bp.blogspot.com/_kG-S45Ge8Pw/R8kmPeFWbmI/AAAAAAAAAi...

http://1.bp.blogspot.com/_kG-S45Ge8Pw/R8kpM-FWbqI/AAAAAAAAAj...

Det er svært at fange det, som billederne siger, uden at lave teksten helt om.

Mit bedste bud er at bruge 'ægte' i stedet for noget med ånd, eftersom der jo ikke er så meget 'cowboyånd' at hentyde tid.


Anne Kjaer Iversen
Denmark
Local time: 00:19
Native speaker of: Native in DanishDanish
PRO pts in category: 8
Grading comment
Tak for hjælpen.

Peer comments on this answer (and responses from the answerer)
agree  e-beth: Måske "den aegte X ånd"? Eller lyder det for åndet;-)
1 hr
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