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collateral

Dutch translation: marketingmateriaal

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	collateral
Dutch translation:	marketingmateriaal
Entered by:	Suzanne Deveson

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12:17 Apr 3, 2007

English to Dutch translations [PRO]
Marketing - Advertising / Public Relations

English term or phrase: collateral

I know this question was posted before (where collateral was an adjective rather than a noun), but I'm not sure the answer provided (parallelle reclame) was the right term (for my context anyway).

Context: The term occurs in the following list: Brochures, Collateral, Direct Mail, Packaging, Web sites, Multimedia Presentations, POS-dispalys, Promotion.

It is used as a noun here, and I have also seen 'media collateral' (media-uitingen?).

Does anyone know if there is an existing term for this in Dutch? Or should it be left in English?

Suzanne Deveson KudoZ activity Questions: 22 (none open) (3 closed without grading) Answers: 58 Netherlands
Local time: 19:39

marketingmateriaal

Explanation:
nog een suggestie.

dit is vaak een goede algemene vertaling voor deze kreet. het heeft meer met een bedrijf als geheel te maken dan met specifieke producten, vandaar dat reclame of promotie misschien minder passend is.

bovendien: in een opsomming zoals deze gaat het er vooral om dat het totaalplaatje klopt, dus dat de termen elkaar niet teveel voor de voeten lopen. aan het eind van de lijst staat al "promotion" - nog een argument tegen vertalingen met promotie of reclame erin.

Selected response from:

Ron Willems

Grading comment

Bedankt! Ik vind dit inderdaad de beste optie voor deze opsomming. In een andere context past reclamedrukwerk misschien weer beter. Iedereen hartelijk bedankt voor het meedenken. Jammer dat ik de punten niet aan allebei kan geven.
4 KudoZ points were awarded for this answer

Summary of answers provided

2 +3

reclamedrukwerk

Erik Boers

marketingmateriaal

Ron Willems

huisstijldrukwerk

Wim Vandenberghe

insteekwerk

Harry Borsje

Discussion entries: 2

Answers

24 mins confidence:

insteekwerk

Explanation:
That's what it sounds like to me, although I cannot really confirm this. It would refer to the material that is (originally) put inside your local/free paper (huis-aan-huisblad) and delivered, although nowadays it usually comes wrapped separatly in plastic.

Harry Borsje
Netherlands
Local time: 19:39
Works in field
Native speaker of:

Dutch
PRO pts in category: 12

13 mins confidence:

peer agreement (net): +3

reclamedrukwerk

Explanation:
Maybe?

http://www.vizou.com

--------------------------------------------------
Note added at 32 mins (2007-04-03 12:49:59 GMT)
--------------------------------------------------

Promotiemateriaal zou ook kunnen, of promotiedrukwerk.

Erik Boers
Belgium
Local time: 19:39
Works in field
Native speaker of:

Dutch

50 mins confidence:

huisstijldrukwerk

Explanation:
Ik ken niet veel van deze business, maar de volgende Nederlandse drukker heeft zowel een Nederlandstalige als Engelstalig versie van zijn site: http://www.printmanager.nl/?id=1&language=Engels
In het Engels staat er: collateral print work
In het Nederlands staat er: huisstijl drukwerk (zou ik aan elkaar schrijven)

Reference: http://www.printmanager.nl/?id=1&language=Engels

Wim Vandenberghe
Local time: 19:39
Works in field
Native speaker of:

Dutch

1 day2 hrs confidence:

marketingmateriaal

Ron Willems
Specializes in field
Native speaker of:

Dutch
PRO pts in category: 29

Grading comment

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Dutch translation: marketingmateriaal

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