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| Reference: aanmoedigingsfactor/bemoedigingsfactor/stimuleringsfactor Reference information: twaalf voorbeelden van nudges http://nudges.files.wordpress.com/2008/04/our-dozen-nudges1.... het gaat steeds om maatregelen om mensen over de streep te trekken, ze om te krijgen: iets makkelijker maken, iets op een bepaalde wijze presenteren, een financieel voordeel ergens aan verbinden, waardering van anderen behouden etc., steeds om mensen een zetje in de juiste richting te geven, het doel is steeds 'idealistisch' het gaat om het creëren van de omstandigheden waarin de kans op het bereiken van een doel groter is: bv. maak het makkelijker om giften van de belasting af te trekken en mensen zullen meer gaan geven aan goede doelen Jouw vraag is om minstens twee redenen moeilijk te beantwoorden: 1) Je hebt wel een aantal frasen aangeleverd, maar je kunt nauwelijks van een context spreken. Dit is waarschijnlijk zo'n 'vertaling' die wordt aangeleverd in Excel-formaat met allemaal losse frasen waarbij je als vertaler dan de samenhang mag bedenken het enige wat je kunt doen is op het internet de meest waarschijnlijke context erbij zoeken van heel veel begrippen is de precieze betekenis afhankelijk van de context dat is in dit geval ook zo Kortom, er is geen context terwijl die hard nodig is 2) het begrip schijnt sowieso moeilijk te vertalen te zijn er is een Amerikaans boek dat 'Nudge' heet en dat ook in het Nederlands is vertaald (en dat direct verband schijnt te houden met de 'nudge factor', zie hieronder) met, jawel, 'Nudge' waarbij dan verder op de kaft wordt uitgelegd wat er met 'nudge' wordt bedoeld: een stoot(je), duwtje in de goede richting Nudge: Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler (Author), Prof. Cass R. Sunstein (Author) http://www.amazon.com/Nudge-Improving-Decisions-Health-Happi... Nudge Naar betere beslissingen over gezondheid, geluk en welvaart Auteur: Richard Thaler & Cass Sunstein Nudge por --> stoot(je), duwtje in de goede richting http://www.bol.com/nl/p/nederlandse-boeken/nudge/10010040064... The Nudge blog is the online companion to Richard Thaler and Cass Sunstein’s “Nudge: Improving Decisions About Health, Wealth, and Happiness.” Here you’ll find much more about nudging, choice architecture, libertarian paternalism, and many other terms you won’t read about in standard economics books. Cass Sunstein is currently the Administrator of the White House Office of Information and Regulatory Affairs and has no affiliation with the Nudge blog. The possibilities for great nudges are everywhere. For a list of favorites from the book, check out our dozen nudges. Decision makers do not make choices in a vacuum. They make them in an environment where many features, noticed and unnoticed, can influence their decisions. The person who creates that environment is, in our terminology, a choice architect. The goal of Nudge is to show how choice architecture can be used to help nudge people to make better choices (as judged by themselves) without forcing certain outcomes upon anyone, a philosophy we call libertarian paternalism. http://nudges.org/ The existence of this behavioral dream team — which also included best-selling authors Dan Ariely of MIT (Predictably Irrational) and Richard Thaler and Cass Sunstein of the University of Chicago (Nudge) as well as Nobel laureate Daniel Kahneman of Princeton — has never been publicly disclosed, even though its members gave Obama white papers on messaging, fundraising and rumor control as well as voter mobilization. All their proposals — among them the famous online fundraising lotteries that gave small donors a chance to win face time with Obama — came with footnotes to peer-reviewed academic research. "It was amazing to have these bullet points telling us what to do and the science behind it," Moffo tells TIME. "These guys really know what makes people tick." President Obama is still relying on behavioral science. But now his Administration is using it to try to transform the country. Because when you know what makes people tick, it's a lot easier to help them change. The Nudge Factor We all know Obama won the election because he looked like change, sounded like change and never stopped campaigning for change. But he didn't call for just change in Washington — or even just change in America. From his declarations that "change comes from the bottom up" to his admonitions about "an era of profound irresponsibility," Obama called for change in Americans. And not just in bankers or insurers — in all of us. His Zen koan, "We are the change we've been waiting for," may sound like New Age gibberish, but it's at the core of his agenda. In fact, Obama is betting his presidency on our ability to change our behavior. His top priorities — the economy, health care and energy — all depend on it. We need to spend more money now to avert a short-term depression, then save more money later to secure our long-term economic future. We need to consume less energy in order to reduce our oil imports and carbon emissions as well as our household expenses. We need to quit smoking, lay off the Twinkies and avoid other risky behaviors that both damage our personal health and boost the costs of care that are ravaging the nation's fiscal health. Basically, we need to make better choices — about mortgages and credit cards, insurance and retirement plans — so we won't need bailouts down the road. http://www.time.com/time/magazine/article/0,9171,1889153,00.... iets andere context: dating :-) The Nudge Factor Well, I did it! I nudged the guys, with eHarmony, that haven’t responded to me in over two weeks. What the heck, why did they sign up if they weren’t going to use it?! So, now they will probably think I am a little desperate, but at least I will get an answer either way. Don’t you think? Times a wastin’. http://dating.about.com/ub/9/a/000024.htm hier nog een aardige: But I am talking here about something they call the “Nudge Factor”. I was reading about it in the New York Times Magazine this weekend, where a phenomenon was described in Holland. Basically, they drew flies around the drain of the urinals in the men’s rooms in airports there, and found an 80% reduction in the spillage, or messes usually found. It seems that men really do love a target. My guess is that is that there might be a little hardwiring operative here, but the really interesting aspect is the simplicity of the environmental cue, and its powerful effect. However, I am going to tilt this ‘nudge factor’ a bit, and rather than thinking of it simply as environmental cueing of behavior, I am going to think of ‘the nudge’ of behavior, in a ‘less is more’ manner. There are two ways you could think of it, to see if you could pick one thing in your life, one of your habits with food and/or exercise, that you want to change. The two principles we are working with here are: 1) Subtle changes in your environment, or not so subtle, that help ‘cue’ you to do the thing you want to; i.e. put your sneakers on first thing in the morning after you get out of bed if you really want to push yourself to exercise, or keep the lights off in the kitchen after dinnertime and truly imagine the kitchen as closed. 2) Less is More. The idea that you need to pick some aspects of your eating or exercise that you can modify a little bit. Not too drastically since you stand more of a chance of losing the weight and then regaining it, if it really doesn’t fit into regular life. Think less ‘Diet,’ and more ‘Tweak’. So for instance, when you reach for your fourth handful of chips, stop at 3. Or perhaps 2. Slight modification. http://donnafish.com/?p=73 |
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