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strap= ondertitel bij het hoofdartikel in een krant -->pakkende zin/ondertitel onder bedrijfslogo
Explanation: of bedrijfsnaam
We have a new logo and an intriguing strapline that asks individuals and organisations a question that is personal, challenging and aspirational: do you want to go further?
The logo is a leaf motif representing the way that Ashridge links individuals, organisations and Ashridge itself. The strapline also underpins the ideas behind the identity. Ashridge itself wants to go further; it wants to help others to develop themselves too.