Nail It, Then Scale It is one of the Product Management Axioms with lots of blabla how to put almost anything to the market. No idea about a Dutch equivalent though :(
impossible to say without knowing (at the very least) what the guide is about, methinks
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Answers
2 hrs confidence:
the 'nail it, then scale it’ guide
Maatwerk voor iedereen
Explanation: Tjsa je hebt een perfecte oplossin voor een gat in de markt en daarna moet je dat toepassen op een algemene markt...
Dit soort dingen komt vaak beter uit via een reclamebureau....
- graaf 't gat in de markt
- een maatpak voor iedereen
- van maatwerk naar confectie
er zijn bergen van dit soort boeken, is er niet iets met "welke kleur is jouw parachute" of zo? en die gast van Dell, had iets met "woestijn" toch?
Edward Vreeburg Netherlands Local time: 08:57 Native speaker of: Dutch PRO pts in category: 8
Reference information: Nail it, then scale it!
The fundamental principle here is to get your product right for one problem space, one market or one set of users, get the rest of the company including Marketing and Sales executing well against the product, and then expand into other problem spaces, other markets or user communities.
One of the most notable examples of a company that failed to understand this principle was Webvan. Webvan was a San Francisco Bay Area based pioneer of online grocery retailing. It was a pretty good service. Orders placed one day before noon would be delivered the next day. They had an easy-to-use website, a broad range of products, fresh produce and reasonable prices. They even had a fleet of slick, modern delivery trucks.
So what was the problem? The grocery business has razor thin margins, and setting up warehouses and acquiring trucks is quite expensive. The Bay Area location wasn’t yet profitable but Webvan expanded to seven additional cities with plans to expand out to about 26 in total. If it wasn’t working out in the Bay Area—one of the most web-savvy and wired regions at the time—why would the other 25 locations be any better? Needless to say, Webvan failed miserably. Total cost of this mistake? $375 million dollars and over 2,000 jobs.
Kate Hudson Netherlands Native speaker of: English PRO pts in category: 20
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