Dutch translation: *om hun merknamen op te krikken/te promoten/meer bekendheid te geven*
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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:
To leverage a brand
*om hun merknamen op te krikken/te promoten/meer bekendheid te geven*
Let's face it! There's a 'fair' bit of rubbish in "de glossaries".
Even in those created by very respectable colleagues, as at least one of them admitted to me.
En er blijken gelukkig steeds meer variaties toepasselijk voor specifieke problemen.