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direct response TV network operator

Farsi (Persian) translation: اپراتور شبکه تلویزیونی بازاریابی مستقیم/فروش مستقیم کالا و خدمات/ارتباط مستقیم با مشتریان

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21:23 Sep 7, 2006
English to Farsi (Persian) translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: direct response TV network operator
corporate material
Alireza Amini
Iran
Local time: 20:43
Farsi (Persian) translation:اپراتور شبکه تلویزیونی بازاریابی مستقیم/فروش مستقیم کالا و خدمات/ارتباط مستقیم با مشتریان
Explanation:
Direct response television

Direct Response Television, or DRTV for short, includes any TV programs that market goods and services directly from the manufacturer or wholesaler to the consumer, bypassing retail. This is a form of Direct Response Advertising. Direct Response Television campaigns are often managed by Direct Response media buying agencies. These agencies purchase air time from media outlets such as broadcast stations and cable networks. There are two types of direct response television, long form and short form. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. Short form is any DRTV commercial that is two minutes or less in length. The purpose of a DRTV commercial is to have the consumer contact the advertiser directly in order to purchase the product.

Many of these items find their way to retail shelves once their television campaign has ended. Mass merchant retailers often have "as seen on TV" sections in their stores.

Retrieved from "http://en.wikipedia.org/wiki/Direct_response_television"...
Selected response from:

Behnam Koleili
Iran
Local time: 20:43
Grading comment
Thank you sir
4 KudoZ points were awarded for this answer

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Summary of answers provided
5 +4اپراتور شبکه تلویزیونی بازاریابی مستقیم/فروش مستقیم کالا و خدمات/ارتباط مستقیم با مشتریان
Behnam Koleili


  

Answers


16 mins   confidence: Answerer confidence 5/5 peer agreement (net): +4
direct response tv network operator
اپراتور شبکه تلویزیونی بازاریابی مستقیم/فروش مستقیم کالا و خدمات/ارتباط مستقیم با مشتریان


Explanation:
Direct response television

Direct Response Television, or DRTV for short, includes any TV programs that market goods and services directly from the manufacturer or wholesaler to the consumer, bypassing retail. This is a form of Direct Response Advertising. Direct Response Television campaigns are often managed by Direct Response media buying agencies. These agencies purchase air time from media outlets such as broadcast stations and cable networks. There are two types of direct response television, long form and short form. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. Short form is any DRTV commercial that is two minutes or less in length. The purpose of a DRTV commercial is to have the consumer contact the advertiser directly in order to purchase the product.

Many of these items find their way to retail shelves once their television campaign has ended. Mass merchant retailers often have "as seen on TV" sections in their stores.

Retrieved from "http://en.wikipedia.org/wiki/Direct_response_television"...


Behnam Koleili
Iran
Local time: 20:43
Works in field
Native speaker of: Native in Farsi (Persian)Farsi (Persian), Native in Persian (Farsi)Persian (Farsi)
PRO pts in category: 11
Grading comment
Thank you sir

Peer comments on this answer (and responses from the answerer)
agree  Ali Beikian
1 day9 hrs

agree  Reza Ebrahimi
1 day23 hrs

agree  Mehdi Rezaeifar
26 days

agree  rasool
213 days
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