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behavioral targeting

Finnish translation: käyttäytymispohjainen kohdentaminen


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:behavioral targeting
Finnish translation:käyttäytymispohjainen kohdentaminen
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09:00 Jan 26, 2010
English to Finnish translations [PRO]
Bus/Financial - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: behavioral targeting
Definition from Sprythink Inc.:
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.

Example sentence(s):
  • Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. AOL Inc.
  • Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. CBS Interactive Inc.
  • Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Search Engine Journal
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This question was created by:
 Enrique
Argentina


This question is closed

käyttäytymispohjainen kohdentaminen
Definition:
Käyttäytymispohjainen kohdentaminen tarkoittaa
mainosten kohdentamista kuluttajan havaitun käyttäytymisen perusteella, eli mainoksia
kohdistetaan niistä aihepiireistä, joihin liittyvillä sivustoilla kävijän on havaittu vierailevan.
Selected response from:

Alfa Trans
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2käyttäytymispohjainen kohdentaminen
Alfa Trans


  

Translations offered


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
käyttäytymispohjainen kohdentaminen


Definition from own experience or research:
Käyttäytymispohjainen kohdentaminen tarkoittaa
mainosten kohdentamista kuluttajan havaitun käyttäytymisen perusteella, eli mainoksia
kohdistetaan niistä aihepiireistä, joihin liittyvillä sivustoilla kävijän on havaittu vierailevan.

Example sentence(s):
  • Käyttäytymispohjainen kohdentaminen Verkkomarkkinoinnin muoto, jossa mainos kohdistetaan teknologian avulla web-käyttäjiin näiden aiemman käyttäytymisen perusteella. Mainonnan luovat ratkaisut ja sisällöt voidaan räätälöidä tietylle käyttäjälle sopiviksi hankkimalla tietoja tämän aiemmasta päätöksentekokäyttäytymisestä (esim. valitut asetukset tai toistuva vierailu sivuston tietyissä osioissa) ja etsimällä niistä toistuvia kaavoja. - Advertising  
  • Tuotteet/palvelut Verkkomainonta, käyttäytymispohjainen kohdentaminen, video, liidin tuottaminen, hakumainonta, mobiilimainonta. - Iab Finland  
Alfa Trans
Local time: 21:14
Native speaker of: Native in FinnishFinnish
PRO pts in category: 16

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Arja Whiteside
36 mins
  -> Kiitos, Arja!
Yes  telle16
2 days3 hrs
  -> Kiitos, Telle!
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