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Marketing - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research | | English term or phrase: banner ad | Definition from Avallo Inc. :
A (most often graphic) advertisement placed on a web page, which acts as a hyperlink to an advertiser's web site.
Example sentence(s): - Banner ads were initially judged primarily on the basis of click-through rate (CTR). In the early days of the Web, click-through rates were generally much higher than they are now, perhaps due to the novelty factor. Crucial Marketing
- Now you can promote your website with high-quality banner ads that rival those used by major corporations - without the expense or hassle. addesigner.com
- Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense. HowStuffWorks, Inc.
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| mainosbanneri | Definition:
"Bannerimainonta on verkkomainontaa Internetin WWW-sivuilla. Mainospaikat verkossa ovat yleensä suorakaiteen muotoisia, mistä nimi "banner" (engl. viiri). Mainos on joko staattinen kuva, animoitu kuva tai jollain ohjelmointityökalulla (Java, Flash) tehty animoitu tai interaktiivinen esitys. Mainoksen tarkoituksena on joko kertoa viesti jo itse bannerissa tai saada käyttäjä napsauttamaan mainosbanneria, jolloin selain avaa mainostajan sivun. Mainoksen näyttäjä saa korvauksen joko mainoksen näyttökertojen, näyttöpäivien, klikkausten tai onnistuneiden transaktioiden perusteella." |
| Selected response from:
  Pietari Valtonen
Czech Republic
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