KudoZ home » English to French » Advertising / Public Relations

brand stretching

French translation: extension de marque

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	brand stretching
French translation:	extension de marque
Entered by:	Martine Brault

Options:
- Contribute to this entry
- Include in personal glossary

01:42 Jul 20, 2005

English to French translations [PRO]
Marketing - Advertising / Public Relations

English term or phrase: brand stretching

non-traditional means like concerts, cinema tours and *brand stretching* to maintain visibility
plans marketing pour multinationales

Martine Brault KudoZ activity Questions: 140 (none open) (4 without valid answers) (20 closed without grading) Answers: 1037 Canada
Local time: 05:33

extension de marque

Explanation:
L'extension de marque
L’extension de marque (brand stretching) devient pour les marques une façon de les décliner, en utilisant la notoriété acquise sur leur métier de base et ...
www.ac-versailles.fr/pedagogi/ ecogest/creg_travaux/mercatique/extmarque.htm - 26k -

Espace Entreprises : l'extension de marque
L’extension de marque -ou Brand Stretching- consiste pour une entreprise à ... Commentaire : The article analyzes the phenomenon of Brand Stretching through ...
entreprises.esc-pau.fr/html/entreprise_brand.htm - Pages similaires

Vocabulaire de l'économie et des finances
Équivalent étranger : brand extension, brand stretching. fonds indiciel coté. Domaine : Finances. Définition : Fonds commun de placement, coté sur un marché ...
www.culture.gouv.fr/culture/ dglf/cogeter/30-01-05-ecofi.htm - 155k - En cache - Pages similaires

Selected response from:

Philippe Maillard
Brazil
Local time: 06:33

Grading comment

I grade esrly, but...C'est tout à fait ça, merci!
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

extension de marque

Philippe Maillard

Discussion entries: 1

Answers

13 mins confidence:

peer agreement (net): +2

extension de marque

Philippe Maillard
Brazil
Local time: 06:33
Works in field
Native speaker of:

French,

English
PRO pts in category: 4
1 corroborated select project
in this pair and field

Grading comment

I grade esrly, but...C'est tout à fait ça, merci!

Return to KudoZ list

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

Overview

Latest translation questions

Ask a translation question

See also:

ProZ.com term search

Search millions of term translations

brand stretching

French translation: extension de marque

Login or register (free and only takes a few minutes) to participate in this question.

Answers

Sign in to your ProZ.com account...

Or create a new account

ProZ.com ideas

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

brand stretching

French translation: extension de marque

Login or register (free and only takes a few minutes) to participate in this question.

Answers

Sign in to your ProZ.com account...

Or create a new account

ProZ.com ideas

KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.