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athlete and celebrity tie-ins

French translation: annonces en coopération avec/mettant en avant athlètes/célébrités


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:athlete and celebrity tie-ins
French translation:annonces en coopération avec/mettant en avant athlètes/célébrités
Entered by: Guylaine Ingram
Options:
- Contribute to this entry
- Include in personal glossary

16:10 Apr 1, 2006
English to French translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: athlete and celebrity tie-ins
There are four primary areas which are impacted by the success of sponsorships:
- Sales (client entertainment; sampling and couponing; demonstrations and displays; on-site sales; mailing lists; business-to-business contacts)
- Promotion (promotional tie-ins, product usage, contests)
- Advertising (corporate reputation and image; target marketing; awareness; **athlete and celebrity tie-ins**)
Guylaine Ingram
annonces en coopération avec/mettant en avant athlètes/célébrités
Explanation:
Termium:
Domaine(s)
  – Advertising Media
Domaine(s)
  – Supports publicitaires
 
tie-in advertisement Source
CORRECT

tie-in ad Source CORRECT

annonce en coopération
Source FÉM

annonce commune Source
PROPOSITION, FÉM

annonce en association Source
PROPOSITION, FÉM

annonce en participation
Source PROPOSITION, FÉM

EX – A print advertisement which
relates to other advertising--e.g., an
advertisement which promotes a
specific product and is paid for by
a grocery store vs. the
manufacturer. Source



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Note added at 19 mins (2006-04-01 16:29:08 GMT)
--------------------------------------------------

*** ou "publicités"
Selected response from:

Francis MARC
Local time: 12:34
Grading comment
Merci à tous et merci Termium ;)
4 KudoZ points were awarded for this answer



Summary of answers provided
4témoignages publicitaires d'athètes et de célébrités
LBMas
4annonces avec athlètes et célébritésMultiPro
4annonces en coopération avec/mettant en avant athlètes/célébrités
Francis MARC


  

Answers


18 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
annonces en coopération avec/mettant en avant athlètes/célébrités


Explanation:
Termium:
Domaine(s)
  – Advertising Media
Domaine(s)
  – Supports publicitaires
 
tie-in advertisement Source
CORRECT

tie-in ad Source CORRECT

annonce en coopération
Source FÉM

annonce commune Source
PROPOSITION, FÉM

annonce en association Source
PROPOSITION, FÉM

annonce en participation
Source PROPOSITION, FÉM

EX – A print advertisement which
relates to other advertising--e.g., an
advertisement which promotes a
specific product and is paid for by
a grocery store vs. the
manufacturer. Source



--------------------------------------------------
Note added at 19 mins (2006-04-01 16:29:08 GMT)
--------------------------------------------------

*** ou "publicités"

Francis MARC
Local time: 12:34
Native speaker of: Native in FrenchFrench
PRO pts in category: 62
Grading comment
Merci à tous et merci Termium ;)
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
annonces avec athlètes et célébrités


Explanation:
des annonces ou campagnes promotionnelles qui englobent/combinent des athlètes avec des personnes célèbres.
..... dans lesquelles apparaissent les deux types de personnalités .

MultiPro
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 36
Login to enter a peer comment (or grade)

5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
témoignages publicitaires d'athètes et de célébrités


Explanation:
McDonalds & Disney are the kings of tie-ins (makes me shiver), with their Happy Meals and junky plastic gadgets. When it's a person, I think more "endorsement" -- hence my suggestion. (It still connotes tie-in.

(gdt)

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Note added at 5 hrs (2006-04-01 21:29:27 GMT)
--------------------------------------------------

Oups...athlètes

LBMas
Local time: 05:34
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 7
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