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'wow' factor

French translation: Impact publicitaire/ Faire son "petit effet"/Etre percutant/Faire sensation

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	'wow' factor
French translation:	Impact publicitaire/ Faire son "petit effet"/Etre percutant/Faire sensation
Entered by:	Philippe ROUSSEAU

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13:31 Sep 16, 2006

English to French translations [PRO]
Marketing - Advertising / Public Relations

English term or phrase: 'wow' factor

I would appreciate a similarly 'in' phrase used in marketing to describe consumer response to an ad/concept etc. If we don't come up with one the English term will slip into the French as 'franglais' !

ormiston KudoZ activity Questions: 214 (none open) (6 without valid answers) Answers: 1609
Local time: 12:46

Impact publicitaire/ Faire son "petit effet"/Etre percutant/Faire sensation

Explanation:
Pourl'instant, j'ai du mal à trouver des traductions avec des substantifs (sauf impact publicitaire). Provisoirement, je les remplace par des expressions susceptibles de mettre sur la piste.

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Note added at 2 hrs (2006-09-16 15:36:14 GMT)
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Par contre, non au franglais ! la langue française est suffisamment riche !

Selected response from:

Philippe ROUSSEAU
France

Grading comment

3 KudoZ points were awarded for this answer

Summary of answers provided

4 +1

Le facteur "ouah"

Fabien Baugard

touche personnelle/touche créative/truc en plus/facteur différenciateur

Albertine Lucas

Impact publicitaire/ Faire son "petit effet"/Etre percutant/Faire sensation

Philippe ROUSSEAU

Ô la la!

a05

Discussion entries: 2

Answers

1 hr confidence:

Ô la la!

Explanation:
autant que je sache

a05
Native speaker of:

Russian

1 hr confidence:

Impact publicitaire/ Faire son "petit effet"/Etre percutant/Faire sensation

Philippe ROUSSEAU
France
Works in field
Native speaker of:

French
PRO pts in category: 3

Notes to answerer

Asker: je suis d'accord - donc à vous les français ! on ne triche pas avec 'impact' mais il faut avouer c'est moins 'flashy' (pardon !)

4 hrs confidence:

peer agreement (net): +1

Le facteur "ouah"

Explanation:
C'est-à-dire le pourvoir d'émerveillement...

Reference: http://veille.quebecmaritime.qc.ca/Veille/ActualiteQM/659.as...

Fabien Baugard
United Kingdom
Local time: 11:46
Specializes in field
Native speaker of:

French
PRO pts in category: 4

3 days1 hr confidence:

touche personnelle/touche créative/truc en plus/facteur différenciateur

Explanation:
I tried to send my answer the other day but it didn't work, so I've decided to try again as in my opinion, the answer that was chosen doesn't entirely correspond to the meaning of the English.
It depends on the context, of course, but for me the "wow factor" refers more to the special element that makes something (a house, a car, a presentation, etc.) stand from the rest, what makes it unique and different from the competitors. To my mind, "impact publicitaire" is good but it's more of a consequence rather than a fact and many adverts can make an impact without having the "wow factor".
"Facteur/élément différenciateur" is more formal but seems to be used in an advertising context.
Other ideas: "effet de surprise" ou "pouvoir d'émerveillement" but these 2 are slightly moving away from the original meaning.

Albertine Lucas
France
Local time: 12:46
Specializes in field
Native speaker of:

French

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'wow' factor

French translation: Impact publicitaire/ Faire son "petit effet"/Etre percutant/Faire sensation

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'wow' factor

French translation: Impact publicitaire/ Faire son "petit effet"/Etre percutant/Faire sensation

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.