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impression

French translation: impression

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	impression
French translation:	impression
Entered by:	Audrey Fermon-Terraza

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14:09 Jan 5, 2007

English to French translations [PRO]
Marketing - Advertising / Public Relations / Online advertising

English term or phrase: impression

Apparaît dans l'aide relative au service publicité d'un moteur de recherche sur Internet.
Définition fournie dans un glossaire: The number of times that an ad is served to a browser.

Je ne trouve pas de traduction satisfaisante (fin de semaine oblige, ça ira sûrement mieux lundi!)
Merci!

Audrey Fermon-Terraza KudoZ activity Questions: 101 (none open) (5 closed without grading) Answers: 69 France
Local time: 12:46

impression

Explanation:
Comme suite à nos échanges, le même terme s'utilise aussi en français.

Selected response from:

Adrien Esparron
France
Local time: 12:46

Grading comment

merci!
4 KudoZ points were awarded for this answer

Summary of answers provided

impression

Adrien Esparron

contact

Yves Lanthier

expositions

sylviab

affichage

Laurent Boudias

Discussion entries: 5

Answers

14 mins confidence:

affichage

Explanation:
Je pense qu'il s'agit de l'affichage de la pub sur le navigateur. Ce terme est souvent utiliser dans les sites de statistiques de frequentation de sites.

Laurent Boudias
Local time: 06:46
Native speaker of: French
PRO pts in category: 4

29 mins confidence:

expositions

Explanation:
affichage est très certainement une solution correcte, mais le terme est aussi employé dans d'autres acceptions dans le domaine online. On trouve aussi exposition:

Example sentence(s):

"Sur une base d'exposition à espace partagé, 1000 expositions de la bannière avec compteur d'exposition dans un espace partagé par trois bannière... "

Reference: http://www.iabfrance.com/index.php?option=com_content&task=v...
Reference: http://www.saint-sauveur.net/bannieres.html

sylviab
Local time: 12:46
Works in field
Native speaker of:

French

3 hrs confidence:

contact

Explanation:
Le terme français « contact » traduit « impression » en publicité hors de la Toile, alors peut-être qu'il ferait l'affaire.
V. p. ex. GDT, terme anglais « impression » (dom. publicité, source papier = Dubuc), mais il vaut la peine de faire le détour pour le terme français « contact » (aussi dom. publicité, bien sûr), qui donne une fiche qui me semble nourrir la notion : contact (anglais, syn. impression opportunity) > contact (français).

Yves Lanthier
Local time: 06:46
Native speaker of:

French

2 days18 hrs confidence:

impression

Explanation:
Comme suite à nos échanges, le même terme s'utilise aussi en français.

Adrien Esparron
France
Local time: 12:46
Native speaker of:

French
PRO pts in category: 28

Grading comment

merci!

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French translation: impression

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French translation: impression

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