KudoZ home » English to French » Advertising / Public Relations

house ads

French translation: autopublicité

Advertisement

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.
GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:house ads
French translation:autopublicité
Options:
- Contribute to this entry
- Include in personal glossary

For term searches and specialty glossaries, please try the new GBK glossaries
07:56 Feb 23, 2009
English to French translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: house ads
Definition from AdGlossary:
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

Example sentence(s):
  • For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. Adapt SEM
  • Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. The CCJA online
  • The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. Internet World Magazine
Glossary-building KudoZ




This question was created by:


This question is closed

autopublicité
Definition:
Publicité faite par le moyen d'un produit sur les autres produits d'une entreprise commerciale.
Selected response from:

Julie G.
Grading comment
4 KudoZ points were awarded for this answer

Advertisement


Summary of translations provided
4 +2autopublicitéJulie G.


  

Translations offered


50 days   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
autopublicité


Definition from Larousse.fr:
Publicité faite par le moyen d'un produit sur les autres produits d'une entreprise commerciale.

Example sentence(s):
  • Gala du Ruban d'or : l'ACR annonce les lauréats des catégories de l'excellence en radiodiffusion, de la programmation et de l'autopublicité. - Canada Sourcenews  
Julie G.
Local time: 01:27
Native speaker of: Native in FrenchFrench
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  mattranslate
63 days

Yes  Cyril Bel-Ange: autopromotion
68 days
Login to enter a peer comment (or grade)




The glossary compiled from Glossary-building KudoZ is made available openly under the Creative Commons "By" license (v3.0). By submitting this form, you agree to make your contribution available to others under the terms of that license.
Creative Commons License

Return to KudoZ list


KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.



See also:



Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search