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anti-airbrushing

French translation: campagne contre la retouche informatique/retouche photo


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:anti-airbrushing
French translation:campagne contre la retouche informatique/retouche photo
Entered by: gilbertlu
Options:
- Contribute to this entry
- Include in personal glossary

15:11 Dec 18, 2009
English to French translations [PRO]
Advertising / Public Relations / publicité par l'image
English term or phrase: anti-airbrushing
to initiate an anti-airbrushing web campaign

Contexte: réglementation de la publicité
gilbertlu
Local time: 12:49
campagne contre la retouche informatique/retouche photo
Explanation:
si je comprends bien, il s'agit d'un modèle dont la photo a été embellie à l'aide du programme Photoshop (ou une autre programme). Cela m'a fait penser à la campagne de Dove qui est associée au 'anti-airbrushing'. Pour autant que je sache il n'y a pas d'équivalent en français mais en tout cas il s'agit de la retouche informatique des photos
Selected response from:

Willemijn Biemond
Local time: 12:49
Grading comment
Merci beaucoup
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4campagne contre la retouche informatique/retouche photoWillemijn Biemond
4 +1une campagne contre les retouches à l'aérographe
FX Fraipont
3"nature"
Eutychus


  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
"anti-airbrushing"
une campagne contre les retouches à l'aérographe


Explanation:
..

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Note added at 7 mins (2009-12-18 15:19:11 GMT)
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"9 déc. 2008 ... Retouchée à ce point, la photo n'a plus aucun intérêt! .... Les hommes ne sont pas dupes car le photoshop ( ou l'aérographe avant ) a ...
http://www.tendances-de-mode.com/.../1150-jessica-alba-retou...

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Note added at 8 mins (2009-12-18 15:20:23 GMT)
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"Twiggy ad banned as anti-air brushing war kicks off
Twiggy ad banned as anti-air brushing war kicks off

Related Links

* Twiggy helps M&S to claim this week's People's Choice
* Celebrity appearance in adverts ‘does not sway consumers’

The Advertising Standards Authority (ASA) has banned a magazine ad for an Olay beauty product featuring Twiggy after attracting more than 700 complaints.

In the ad, Twiggy, who also fronts Marks & Spencer's TV ads, promotes the Procter & Gamble-owned Olay Definity eye illuminator.

Her picture appears next to the words: "Olay is my secret to brighter-looking eyes." "Because younger-looking eyes never go out of fashion ... reduces the look of wrinkles and dark circles for brighter, younger-looking eyes," the ad continued.

The advertising watchdog received two complaints that the ad was misleading because the image of Twiggy had been digitally retouched. Respondents gathered for a campaign against airbrushing in ads by the Liberal Democrat MP Jo Swinson. "
http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=1...

FX Fraipont
Belgium
Local time: 12:49
Native speaker of: Native in FrenchFrench
PRO pts in category: 139

Peer comments on this answer (and responses from the answerer)
agree  jmleger: oui campagne anti-retouches, Je suis sûr que la partie aérographe va disparaître, car elle alourdit pas mal l'expression.
25 mins
  -> merci
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29 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
"anti-airbrushing"
"nature"


Explanation:
autre idée plus simple

pour contexte voir lien


    Reference: http://www.boingboing.net/2009/10/08/searching-for-the-sk.ht...
Eutychus
Local time: 12:49
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Login to enter a peer comment (or grade)

44 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
"anti-airbrushing"
campagne contre la retouche informatique/retouche photo


Explanation:
si je comprends bien, il s'agit d'un modèle dont la photo a été embellie à l'aide du programme Photoshop (ou une autre programme). Cela m'a fait penser à la campagne de Dove qui est associée au 'anti-airbrushing'. Pour autant que je sache il n'y a pas d'équivalent en français mais en tout cas il s'agit de la retouche informatique des photos

Willemijn Biemond
Local time: 12:49
Native speaker of: Native in DutchDutch
PRO pts in category: 4
Grading comment
Merci beaucoup

Peer comments on this answer (and responses from the answerer)
agree  Beila Goldberg
7 mins

agree  mchd: sujet traité récemment dans les médias et formulé de cette façon
16 mins

agree  GILLES MEUNIER
1 hr

agree  _SAA
5 hrs
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Changes made by editors
Dec 18, 2009 - Changes made by Stéphanie Soudais:
Term asked\"anti-airbrushing\" => anti-airbrushing


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