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Deltas

French translation: deltas

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	Deltas
French translation:	deltas
Entered by:	Claudette Valois

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21:29 Jun 2, 2010

English to French translations [PRO]
Marketing - Advertising / Public Relations

English term or phrase: Deltas

Ad Effectiveness Deltas by Site Category

Il s'agit d'un graphique démontrant l'efficacité publicitaire en ligne

Claudette Valois KudoZ activity Questions: 120 (2 open) (22 without valid answers) (10 closed without grading) Answers: 71 Canada
Local time: 07:50

deltas

Explanation:
Je pense qu'il s'agit d'un indicateur de variables ou ratios en statistiques, utilisé pour mesurer l'impact d'une publicité:

L'analyse du delta qu'une entreprise ou une marque peut gagner s'établit à partir de la modélisation du ROI de la fidélité (taux de captation) et de la modélisation du potentiel client (potentiel atteignable versus potentiel théorique).