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display ad exchange

French translation: plateforme d\'échanges publicitaires

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	display ad exchange
French translation:	plateforme d\'échanges publicitaires
Entered by:	SolenFillatre

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08:17 Jul 25, 2011

English to French translations [PRO]
Marketing - Advertising / Public Relations / online, on the internet

English term or phrase: display ad exchange

I think it's an exchange of ads kind of like the "stock exchange", but I can't find how to say it.
Best I have is "plateforme d'échange publicitaire", but I'm not thrilled about this translation.

SolenFillatre KudoZ activity Questions: 209 (none open) (30 closed without grading) Answers: 67 France
Local time: 12:51

plateforme d'échanges publicitaires

Explanation:
http://lapubonline.com/quest-ce-quun-adexchange/

adexchange-france.com/8/ - En cache+1 publié par vous pour ce contenu Annuler
7 sept. 2010 – ... qu'il s'agissait d'une plateforme d'échanges publicitaires (ad exchange = échange de pub) de gré à gré gratuitement. Il n'en est rien. ...
[PDF] 2010 - DISPLAY ADVERTISING ECO-SYSTEM EUROPE
www.improvedigital.com/.../DigitalAdvertisingIndustryMap201... ..+1 publié par vous pour ce contenu Annuler
Format de fichier: PDF/Adobe Acrobat - Afficher
Ad exchanges (plateforme d'échanges publicitaires). Ce sont des technologies qui permettent l'automatisation de la vente de l'achat de media en temps réel. ...

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Note added at 13 mins (2011-07-25 08:31:32 GMT)
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C'est tout à fait çà, mais au pluriel échanges publicitaires

Selected response from:

GILLES MEUNIER
France
Local time: 12:51

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

plateforme d'échanges publicitaires

GILLES MEUNIER

(programme d') échange de bannières publicitaires

FX Fraipont

Answers

9 mins confidence:

(programme d') échange de bannières publicitaires

Explanation:
"Echange de bannière publicitaire
http://www.freemag.fr/banniere-publicitaire-s531252.htm - Cached
... est exactement l'état de l'échange de bannières publicitaires d'aujourd'hui? ... En fait, Google AdSense vous donne des options pour le placement de ..."

FX Fraipont
Belgium
Local time: 12:51
Native speaker of:

French
PRO pts in category: 139

12 mins confidence:

peer agreement (net): +2

plateforme d'échanges publicitaires

GILLES MEUNIER
France
Local time: 12:51
Native speaker of:

French
PRO pts in category: 141

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display ad exchange

French translation: plateforme d\'échanges publicitaires

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French translation: plateforme d\'échanges publicitaires

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