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mid-tail

French translation: moyenne traîne

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	mid-tail
French translation:	moyenne traîne
Entered by:	SolenFillatre

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15:57 Jul 26, 2011

English to French translations [PRO]
Marketing - Advertising / Public Relations / online, on the internet

English term or phrase: mid-tail

XXX is a mid-tail ad network...
As opposed to "long-tail" and "short-tail"

I read somewhere that it has to do with keywords, i.e., a specific search request with several words is "long-tail" (buildings for rent in new york) while a short search request (new york) is short-tail... But I don't see what that has to do with "ad network" (réseau publicitaire)

SolenFillatre KudoZ activity Questions: 209 (none open) (30 closed without grading) Answers: 67 France
Local time: 12:51

moyenne traîne

Explanation:
par opposition à longue traîne

http://aventure-personnelle.net/mots-cles-longue-traine-opti...

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Note added at 1 hr (2011-07-26 16:58:42 GMT)
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http://fr.wikipedia.org/wiki/Longue_traîne