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English to French translations [PRO]
Marketing - Automotive / Cars & Trucks | | English term or phrase: product statement | The product statement identifies the key performance
features of the Golf GTI: Top-rate engines and outstanding
handling characteristics The uncompromising driving
pleasure is complemented by the distinctive GTI design. As
a classic with cult status, the Golf GTI combines sportiness
and driving pleasure with the strengths of the Golf to create
a unique concept for compact sports saloons. The GTI
satisfies a particular automotive lifestyle by combining fun,
functionality and good sense. |
| | | argumentaire | Explanation:
Une proposition s'il s'agit des arguments à faire valoir pour vendre le produit. |
| Selected response from:
Marielle Rebel
France
Local time: 13:05
| Grading comment Merci !
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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3 mins confidence:   peer agreement (net): +1
30 mins confidence: description du produit
Explanation:
description détaillée, exposé, tableau, présenté sous la forme d'une plaquette, notice etc. Il me semble que "fiche" évoque plutôt une "data sheet" qui serait à mon avis trop succinte pour vanter tous les avantages de cette Golf. mais je conviens qu'on doit pouvoir trouver une expression plus journalistique que "description"
| Daniel Gontrand
France
Local time: 13:05
Specializes in field
Native speaker of: French
PRO pts in category: 36
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